An innovative app that helped a developer sell more than R300-milllion worth of property in three months has won a Gold Award for Technical Innovation. The app provides potential buyers with a real-time, self-controlled “walk-through” experience of a selected apartment, seeing every corner and the actual view from every room and window.
An interactive walkthrough of an apartment in the Blok app.
Formula D interactive Managing Director Marco Rosa said that Cape Town-based property developer Blok approached them
Potential buyers explore their dream apartments in the Blok app.
Rosa said Formula D was very proud to walk away with a gold, one of only 13 awarded to the more than 800 entries submitted in 2015.
“These are the most coveted awards in South Africa’s digital marketing and media sector and entries are benchmarked against international standards,” he said. “So we are proud of our win.”